About Us
LTC (LoveTheCloth) is a lifestyle brand, founded in 2020, built on timeless design, clean aesthetics, and conscious craftsmanship.
As we grow, our vision extends into a broader ecosystem of products that enhance everyday living. By thoughtfully expanding into new domains, we aim to become more than a clothing brand — we aspire to be a part of how our community lives and expresses themselves.
Our design philosophy is rooted in modern minimalism, inclusivity, and quality that lasts — made for all ages, all lifestyles.
Our customer-centric approach is at the heart of everything we do, fostering trust, empathy, and redefining the online shopping landscape in Pakistan.
LoveTheCloth aims to rebuild trust for online shopping in Pakistan.
Our Core Values
- ✔️ Trust
- ✔️ Consistency
- ✔️ Community
- ✔️ Emotional Intelligence
- ✔️ Inclusivity
- ✔️ Elevated Shopping Experience
- Choosing a selection results in a full page refresh.